记住这些店面装修的技巧,你的店面就完美了!

来源:https://www.saiyunzs.com 时间:2019-05-17 15:08:57

1. 快餐店的装修不宜太温馨,特别是当你的店面开在繁华地段时。

1. Fast food restaurant decoration should not be too warm, especially when your store is in a busy area.
我见过很多开在商圈的店铺,产品很简单,客单价15元左右,店里布置的很温馨,温馨又典雅,沙发坐着很舒适,音乐也很动听,可是我就觉得这种店通常是活不过半年,事实也印证了我的想法,一年多的时间里,我见过了好几十家这样的店的倒闭。
I have seen many stores in the first-class business circle. The products are very simple. The unit price is about 15 yuan. The stores are very warm, warm and elegant. The sofa is comfortable and the music is beautiful. But I think this kind of store usually can not live for half a year. The fact also confirms my idea. In more than a year, I have seen dozens of such stores go bankrupt.
道理很简单,装修太奢华舒适,势必会影响翻台率,但是客单价又上不去的话,怎样赚钱呢?
The reason is very simple. The decoration is too luxurious and comfortable, which will inevitably affect the turnover rate, but if the unit price of passengers can not go up, how to make money?
2. 好的装修不是华美,而是简单且有作风
2. Good decoration is not gorgeous, but simple and stylish.
好的装修不是华美元素的堆积,一提到快餐很多人都想做的跟肯德基一样,熟不知肯德基本人如今也在改动装修作风。好的装修我觉得就应该是简单且有作风的。我曾见过一家小店,水泥墙水泥地,放几个木质的书架,摆几张木头桌子,墙上画几幅墙绘,很简单粗陋,但是给人的觉得却十分舒适。
Good decoration is not the accumulation of Chinese dollar elements. When it comes to fast food, many people want to do the same as KFC. People who know KFC well are now changing their decoration style. Good decoration, I think, should be simple and stylish. I've seen a small shop with cement walls, cement floors, wooden bookshelves, wooden tables and wall paintings, which are simple and crude, but very comfortable.
3. 不能过于追求装修层次,要懂得入乡随俗
3. We should not pursue the level of decoration too much. We should know how to follow the custom when entering the country.
装修有时分要留意入乡随俗,比方你在商场里那就必需做的上层次,假如你开在了城中村,你再装成商场里的那种作风,势必会给人一种可能很贵的错觉,看到的人难免都会敬而远之。
Decoration sometimes should pay attention to the local customs, for example, you must do in the shopping mall that the upper level, if you open in the city village, you again pretend to be the style of the shopping mall, it will inevitably give people a possible very expensive illusion, people will inevitably look away.
济南店面装修
所以店面装修必需和你的顾客群体契合,面对低消费群体,你的装修必需在他们的认知范围内寻求创新,假如你把一家包子铺做成了西餐厅,那么恐怕就没有人敢进去消费了吧。
Therefore, the shop decoration must be in line with your customer groups, in the face of low-consumption groups, your decoration must seek innovation in their cognitive scope. If you make a steamed bun shop into a Western restaurant, then I am afraid no one dares to go in and consume it.
4. 装修作风要能提现你的品类特性
4. Decoration style should be able to improve your category characteristics.
就好像上边说的,包子铺做成西餐厅的款式,产品就一定好卖吗?为什么快餐店都会选择红色黄色这样的颜色?西餐厅为什么都会选择黑色或者更深一些的颜色?饮品店为什么都会做成小清爽的风格?这里边肯定是有学问的,所以装修必需思索本人产品的品类特性,不能自觉求新。
As mentioned above, if the steamed bun shop is made into the style of Western restaurant, will the products sell well? Why do fast food restaurants choose red and yellow? Why do Western restaurants choose black or darker colors? Why do drinks stores make small refreshing styles? There must be knowledge here, so decoration must consider the category characteristics of my products, can not consciously seek new.
5. 翻台率永远是要优先思索的
5. Turnover rate should always be considered first.
小餐饮的运营窍门就是薄利多销,想多卖有两个途径,要么店面面积大点多坐一点人,要么翻台率提升,相比而言面积扩展势必本钱会攀升,那么翻台率就成了胜利的法门了。提升翻台率的中心就是减少顾客停留时间,办法也有很多,这就需求分离本身状况来思索了。
The key to the operation of small restaurants is to make small profits and sell more. There are two ways to sell more. One is to sit a little more in a larger store area, the other is to increase the turnover rate. Comparatively speaking, the expansion of the area is bound to increase the cost, so the turnover rate has become the way to victory. The center of improving turnover rate is to reduce customer stay time. There are many ways to improve turnover rate, which requires the separation of the situation itself to think about.
6. 该省的中央一定要省,不该省的中央一定不能省
6. The central government of the province must be provincial, but the central government of the province must not be provincial.
餐饮装修中有很多中央是能够省的,例如地板砖不一定非得用成肯德基用的那种,在租金本钱十分高的状况下,卫生间也是能够思索省去的,毕竟这只属于加分项,并非必选项。
Restaurant decoration in many places can be saved, such as floor tiles do not necessarily have to be used as KFC, in a very high rent cost situation, the toilet is also able to think about saving, after all, this is only a plus item, not necessarily an option.
但是有一些中央是完整不能省的,比方说水电,必需保证质量,要不然后边天天出问题,就会影响你正常的停业。通风这块也要做好,不能让人一进来就觉得很闷很憋屈,这样也会严重影响用户的体验。
But there are some central authorities that can't be saved at all. For example, water and electricity must be guaranteed quality. Otherwise, if something goes wrong every day, it will affect your normal shutdown. Ventilation should also be done well, so that people can't feel very stuffy and depressed as soon as they come in, which will seriously affect the user's experience.
7. 永远不要想着你的装修后能卖钱
7. Never think that your decoration will eventually sell money.
很多人在装的时分总想着无所谓,反正以后就算我不干了我还能转让,再收个装修费回来。每个人都打着这样的如意算盘,但是真等到那个时分,能不能转进来还是未知数。我曾经花了十几万装修一家店,后转了两万块钱。毕竟如今的经济形势不好,出租的商铺曾经越来越多了,还有谁愿意去接一家转让的店,除非你的位置十分好。
A lot of people always think that it doesn't matter when they wear clothes. In the future, even if I don't do it, I can transfer it and collect a decoration fee. Everyone has such a good plan, but until that time, it is still unknown whether they can turn in or not. I used to spend more than 100,000 yuan decorating a store, and finally transferred 20,000 yuan. After all, the current economic situation is not good. There have been more and more rental shops. Who else would like to pick up a transferred store unless you are in a very good position?
8. 装修是加分项,不是必选项
8. Decoration is a sub-item, not a necessary option
外行做餐饮,很大一局部精神都用在了装修上,由于这能直观的反响他开一家店的理想,总以为本人装修的精致就能吸收人,搞到后钱都投在这块了,却不一定会晤效果。装修关于一家店来说只是加分项,中心永远是你的产品。很多几十年的老店就摆个路边摊照样天天有人排队吃,必需的想一想这是为什么?
A great part of the layman's spirit is spent on decoration. Because of the most intuitive response to his ideal of opening a shop, he always thought that his fine decoration can absorb people, and eventually all the money is invested in this, but not necessarily meeting the effect. Decoration for a store is only a sub-item, the center will always be your product. Many decades of old shops have set up roadside stalls and people line up every day to eat. It's necessary to think about why.
9. 谨防装修公司的那些坑
9. Beware of pits in decoration companies
次做餐饮的人常常都会选择把装修交给装修公司来做,其实装修里的坑很多,简单来说,你想大化的省钱,他们想大化的赚钱,后妥协到中间的势必就是偷工减料,质量难以保证。假如有可能,本人搞装修其实是靠谱的,毕竟咱就开一家小店,资金预算有限,挥霍不起。
The first time to do catering people often choose to decorate to the decoration company to do, in fact, there are many pits in the decoration, in short, you want to maximize the savings, they want to maximize the money, and finally compromise to the middle is inevitably jerry-building, quality is difficult to guarantee. If possible, I do decoration is the most reliable, after all, we open a small shop, the budget is limited, can not afford to squander.
10. 赚钱首要,文艺需慎重
10. The most important thing is to make money. Literature and art need to be careful.
给顾客提供个充电接口,提供个放包的柜子,提供卫生间里的手纸和洗手液,提供快的免费wifi,提供免费的关心,提供免费书籍杂志……一切这些都是能够想得到的,可是当你真正这么做的时分你会发现,我咋不赚钱呢。所以当你装修一家店的时分,你时辰要有一个赚钱的概念做铺垫,然后再考虑你一切的文艺与创新。
Provide customers with a charging interface, a bag cabinet, toilet paper and hand sanitizer, the fastest free wifi, free care, free books and magazines... All of this can be imagined, but when you really do it, you will find that I don't make money. So when you decorate a store, you should always have a concept of making money to lay the groundwork, and then consider all your literary and artistic innovations.
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